STRATEGIC MARKETING COMMUNICATIONS
CONSULTANT
For Higher Education, Nonprofits, & Partners
DAN GIROUX
Principal, Consultant
Part seasoned and organizationally savvy MarComm leader. Part strategic, creative, and high-performing agency veteran.
Fully dedicated to fast-tracking institutions toward successful outcomes.
With nearly two decades of progressive higher education branding and integrated marketing communications experience tackling the full spectrum of strategic business goals and initiatives — whether you’re a senior leader, an agency, or consultant seeking a partner — you can depend on Dan for expert counsel and professional support every step of the way.
Past Clients
SERVICES
DJG Marketing provides bespoke strategy, implementation, and consulting services to educational institutions, nonprofit organizations, and industry partners seeking an experienced practitioner capable of efficiently analyzing, architecting, and driving progress in support of critical initiatives. From brand and reputation enhancement to student recruitment, strategic plans, milestone celebrations, comprehensive fundraising campaigns (and all things Advancement), team structuring, website overhauls, agency RFPs/searches, academic partnerships, issues management and more.
Dan leverages extensive experience in fast-paced, high-impact, and results-focused environments with proven business acumen and expert knowledge of marketing disciplines to expeditiously deliver unbiased counsel and seamlessly craft integrated strategies that help guide transformative outcomes.
This agile, individualized, and hands-on approach translates into significant time and cost savings for clients and partners, as well as reduced risk, enabling them to confidently concentrate on overseeing core operations knowing progress of their strategic initiative is in trusted hands.
ENDORSEMENTS
"My colleagues and I are very happy with the process and results from working with DJG Marketing on a website audit. We received thorough, data-driven recommendations and felt like Dan and his partner Patrick were true members of our team. What I appreciated most was that the final deliverable was tailored to our institution—not a copy/paste exercise. Throughout, DJG was communicative, supportive, and excited by the work. Dan's experience from the agency world and in-house at higher ed institutions gave us the best of both worlds for insights and industry best practices."
Rachel Semigran
Director of Enrollment Marketing, Swarthmore College
WHY ENGAGE A CONSULTANT ?
Feeling pressure to optimize your strategies? Get a program off the ground quickly but your team is short on expertise or bandwidth? Charged with overseeing a high-stakes initiative that carries little margin for failure?
Identifying and driving transformational shifts in your branding and integrated marketing communications activities can be a daunting task for any organization. But with the help of a knowledgeable, hands-on consultant who has experience from both sides of the table, you can get to where you need to be faster. By delivering objective, strategic insights and guidance through a streamlined but flexible process, DJG Marketing can help you get the most return for your available investment.
BENEFITS OF PARTNERING WITH DJG MARKETING:
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Immediately bolsters your team with 20 years of progressive higher education experience and industry-recognized thought leadership.
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Quick and easy ramp-up, requiring minimal onboarding, education, and handholding on your part, while facilitating overall speed to market.
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Helps ensure you are solving the problems that stakeholders actually care about.
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Decreases the risk of high-visibility initiatives going off the rails, resulting in failed or ineffective investments and projects (and sometimes lawsuits).
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Increases probability of success, including staying within budget and hitting critical deadlines.
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Offers flexible, highly individualized scopes of engagement that meet clients where they are.
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Access to a personal network of industry experts and specialists.
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A trusted and credible third-party whose only skin in the game is your success.
